To expedite this process, consider leveraging event management software , which can automate tasks like contacting influencers and tracking campaign metrics seamlessly. Click Next, confirm, and run the search: Check back in a few hours to get the results. Keep the following factors in mind when choosing one to invest in the right software: Ease of use. You can purchase pre-packaged services from influencers in various niches and locations.

This is why influencer databases are much less effective than an influencer search tool like Collabstr. I love that no matter how many campaigns we run, there always seems to be new and on-brand influencers to engage with … The creative keeps on giving long after the campaign is over. Receive Quality Content Receive your high-quality content from influencers directly through the platform. Therefore, you must find TikTok influencers who can navigate this situation. Use email outreach tools like Mailshake or Gmass for scaled cold emails.

Some influencer platforms transition your search and automate the entire influencer marketing process, from contacting influencers to setting up full-blown marketing campaigns. My audience is fashion savvy and loves a new fresh outfit. For example, we found a fitness micro-influencer in Atlanta tagged at this gym: You can use the same method to search for micro-influencers on Instagram profiles of restaurants, schools, universities, stores, etc. Giulia Faoro. Rinse and repeat this process for other keywords you think influencers might be using to refer to either you or your competitors. Name your list, and write a descriptive explanation your team will understand, too. My content appeals to fellow travel enthusiasts, bloggers, and anyone seeking unique travel experiences and NYC in….

How to Find Influencers for Your Brand (Not Just on Instagram)

An individual creator owns this website. In this case, Eternal Expat has a link to their YouTube channel right in the navigation menu. Rinse and repeat this process for other keywords you think influencers might be using to refer to either you or your competitors. You can engage with their content regularly and put your brand on their radar. This can give you a great overview of what and how they create. Not only that, but they may inspire you. The tool will help you keep track of all of your campaigns from start to finish, monitor the results and cost in real time, and assess your performance.

Table of contents Share. What Is Influencer Marketing? For example, clothing brand Love, Bonito partners with local influencers worldwide. Meaning you need to find influencers whose followers are your target audience That's where we come in.

Why Finding the Right Influencers Is Essential The biggest benefit of working with influencers is that they can help you reach the right audience. Here are other things you need to be careful of when working with influencers: Fake followers and bots: Some influencers use bots to get fake followers to appear attractive to potential partner brands Too much sponsored content: Influencers who only post sponsored content start becoming less interesting to their followers. And end up losing engagement.

Types of Influencers Influencers are typically grouped by the size of their following. Here are the five main types of influencers and how much they usually cost to work with: 1. Nano Influencers Nano influencers have between 1, and 5, followers. For example, Tanin Kayvan is a travel and adventure TikTok nano influencer. Victor Torres. Amber Kenni. Jennifer Casa. Categories Fashion. We hold your payment until the work is completed.

Receive Quality Content Receive your high-quality content from influencers directly through the platform. No Upfront Cost. Vetted Influencers. Every influencer is vetted by us. Always receive high-quality, professional content. Instant Chat. Find more potential partners than ever before. Partner with hundreds of influencers that effectively promote your brand. You can apply negative searches to almost all influencer filters, like exclude influencers within specific age group, language, interest, or even have a specific word in their bio.

Get a list of all the resluts exported off the platfrom in a neat CSV file for your firect outreach campaigns. Watch a demo walkthrough. Play Video. With Sprout Influencer Marketing, you can: Identify and engage with new targeted audiences and generate revenue faster. Maximize workflow efficiency and seamlessly manage influencer relationships, right from onboarding and project assignment through to execution. Confidently measure and report the full ROI of your influencer strategy.

Influencer marketing tools for social listening Social listening is a great way to find potential influencers for your brand. Here are our favorite influencer marketing tools for social listening: 2. Brandwatch Brandwatch is a consumer research platform that helps marketers understand aline farias vídeos their audience, track conversations and monitor brand mentions.

Key features Influencer discovery Influencer relationship management Influencer campaign management Influencer audience insights Influencer marketing tools for identification Identifying the right influencers for your brand is key to ensuring successful campaigns.

Use the tools below to find new influencers : 4. CreatorIQ CreatorIQ is an intelligent influencer marketing platform with a bunch of creator identification features. Key features Build a private community of influencers View AI-powered creator comparisons and recommendations Use advanced search filters with image recognition Find potential influencers with existing customer data 5.

Key features Use advanced, platform-specific search filters Avoid fake followers with authenticity filters Create and export lists with selected influencers View promotional activity and cost estimates Influencer marketing tools for outreach Getting influencers to respond to your emails can be tough.

Here are the best influencer marketing tools for outreach: 6. Pitchbox Pitchbox is a blogger outreach and link-building platform. NinjaOutreach NinjaOutreach is a popular influencer outreach tool that lets you find email addresses, social profiles, and more in any location or niche. Below are our favorite influencer marketing tools for management: 8.

Super easy for us to search for relevant influencers and pay them. We save at least hours a month on this. How do I search for influencers? You can search for influencers by using a free influencer search tool like Collabstr.

Simply narrow down your results with the search bar and make payments through the platform. Using a free influencer search tool will allow you to cut down on the time spent searching for influencers.

Is this a free influencer search tool? Yes, Collabstr is a free influencer search tool. You can search for influencers for free by using the provided filters. Select a platform, and enter a keyword or select a niche, then hit search.

From here, you can browse through thousands of influencers and buy content from them directly through the platform. Why should I use a influencer search tool? Suppose you are looking for gym-goers in Atlanta, so:. You can use the same method to search for micro-influencers on Instagram profiles of restaurants, schools, universities, stores, etc. Another way to find influencers by location is to search for location hashtags on your social media platforms.

Advanced search allows you to specify additional requirements for your search to help the search engine refine the results. Pro tip: The same approach works for all social platforms. TikTok has rapidly become a platform of choice for brands seeking to target Gen Z and young Millennial audience demographics. In fact, TikTok is now at the heart of a new generation of influencers, which rose to fame with the platform. The platform motivates members to make and share short-form videos between fifteen seconds and three minutes.

Insider tip: The problem most of our clients noticed is that the early bird steals the worm. Therefore, you must find TikTok influencers who can navigate this situation.

If you want to scale your TikTok influencer marketing efforts, I recommend using a tool such as inBeat to help you with the TikTok research. Pro tip: Our clients use this platform specifically for larger campaigns, but you can also use it to work with fewer TikTok influencers. In this demo, I will walk you through our new custom influencer search feature and share some tips on how to find influencers on Instagram in your niche and location.

Pro tip: You can always click "manage client accounts" at the bottom of the drop-down list to create a new client account. Pro tip: The location filter only identifies the influencer's country if they have used a location in past posts not all influencers do that.

It can affect the number of results you will get from the custom search. We recommend using Language as a filter instead of location, then go manually through the profiles and remove those that are not in your target location:. Let us know your feedback about our custom search feature! Or book a demo to learn more about our influencer search engine.

To search suitable influencers using hashtags, type your relevant queries i. Insider tip: We advise our clients to manually vet each profile to ensure their follower count, engagement rate , and sense of aesthetics match their needs. If you pick an influencer with a wider audience of thousands of followers, ensure these are real followers, not bots.

Pro tip: To solve this issue, use the free tool we created at inBeat, which allows you to search TikTok influencers by country. Finding influencers by follower size inside the app is a hit-or-miss scenario, similar to finding influencers by city. Pro tip: You are better off looking for potential collaborators by country and excluding those with fewer followers than the required number.

Insider tip: Many of our clients successfully work with engaged, smaller creators like nano- or micro - influencers. Unlike mega influencers with larger audiences, smaller creators have more time to speak 1-on-1 with their audiences and cater to more precise niches.

So, build solid relationships with influencers, integrate them into your content strategy, and they'll hone their authentic engagement for your brand.