ACA Pay Per Call Per Call is really a performance-based marketing model that generates brings through inbound calls. Unlike other practices that count on clicks or thoughts, Pay Per Call is highly targeted and focused, linking advertisers with possible consumers in real-time. When consumers create a call, they are usually more along in the decision-making method, creating these calls important opportunities for conversion. This model is particularly successful for high-stakes, complex solutions wherever clients need advice and confidence, such as medical health insurance, incident claims, or other service-related queries.