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Let's take a how Lisa could have answered the question: "What do you do?" Lisa could have said: "I'm a beauty Therapist" (so what?), but Lisa said: "I help my clients look and feel younger than they also are" (how do you do that?). The second answer created interest for more and provides you the possible opportunity to ask on your own prospect's details so you will contact them later and tell them more regarding your product and services.

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