Whatever the case, whether HCU or any of the more recent core updates have impacted you the process of repairing content is essential to success. Perform a content audit, and look over the GSC or GA4 data prior to starting work on new material.
Acknowledging how Google modifications are changing SEO strategies can be awe-inspiring. Be aware of how mobile-friendly usability security, unique views and safety all play into value-oriented ranking in search results.

What is Google HCU?
Google HCU updates aim to modify their algorithm of ranking in order to prioritize content that provides the user with real value, due to an increase in the quantity of websites that have keyword-laden marketing copy that does not provide any value for searchers. This approach aims to tackle websites that focus solely on their thin content, but without actual benefit or value for searchers.
Google's HCU update of August 2022 modified the algorithm that it uses to assess website quality, shifting from page-by-page evaluations to domain-wide analyses. It meant that sites considered as unhelpful might see ranking declines across their whole domain, instead of only individual pages.
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HCU Update also placed additional focus on sites' mobile usability, favoring websites that are specifically designed to function effectively on smartphones and other mobile devices. In addition, it increased the number of websites which provide safe browsing experiences which is a sign of the internet's growing role as a place for research or commerce as well as other functions that rely heavily on personal data security for users.
Google's September 2023 HCU update expanded this concept by including Experience within their notion of E-E-A-T. This resulted in this created a greater challenge for businesses to boost their ranking simply by adding existing articles or blog posts even though it could be effective prior to the HCU update, it is no longer considered valid strategy.
It is difficult to determine if you've been hit by HCU?
Google's core updates in 2023 and the September Helpful Content Update brought a great deal of damage to many sites; even months later, many who were affected have yet to recover fully from HCU.
Glenn Gabe found that only 22% of websites which he monitors had the growth of 20% or greater since HCU. While this may be positive, it also shows that recovery won't come easily for people who have been affected.
If you have a website that is affected by HCU The first step should be identifying each of the factors that contributed to it and then conducting an audit of the content in order to evaluate their impact.
After creating in-depth and helpful blog posts, move onto more sophisticated techniques like disavowing spammy backlinks, removing affiliate links, adding social evidence (customer testimonials or team photos), improving user experience and more.
However, if you find that your SEO efforts are failing to deliver results, it may be worthwhile seeking out outside help. You should seek out an expert who has proven track record backed by data and evidence to avoid wasting your time and money on methods that don't fit with your site - finding an expert will allow you to avoid common pitfalls which waste both time and cash.
How can I recover from HCU?
After Google's September 2023 HCU update, many websites have experienced dramatic decreases in traffic as well as rankings, yet some show promising signs of recovery.
As the first step toward recuperating from HCU the need for a thorough assessment of the content on your site should be carried out. This process entails reviewing every page of your site in order in order to find areas that could have been impacted negatively due to the HCU update and provide suggestions on the best way to fix the issues you find.
Correcting duplicate content, removing low-quality backlinks, optimizing title tags and meta descriptions as well as ensuring mobile-friendly websites have the correct coding on the right track are just some of the various tasks necessary for a site to function smoothly.
Be sure that your site has top-quality, unique contents if you would like Google to evaluate your site's credibility and reliability. This will also assist visitors who come back regularly.
It is important to note that the recovery process from HCU could take multiple months or even weeks; therefore, it's important to have an an extensive plan in place for improving your website.
Locating a skilled
free seo checker expert to help implement these strategies can also prove extremely beneficial. Choose a person who has demonstrated results, proven data and track record. Lastly, be willing to experiment with different strategies until you find which one is most appropriate for your particular industry and site.
Recovering from HCU
After much effort and delay Some websites are starting to rebound from Google's HCU update in September 2023. But it is important to be aware that SEO is an ongoing sport that demands dedication in providing quality content that prioritizes the user experience.
Also, Google no longer considers the HCU an all-encompassing signal, instead, each page will be evaluated separately in order to determine whether they are providing beneficial material or not. Therefore, even if your website has been affected by the HCU techniques for recovery, like content marketing an option for recovering.
The fundamental principle behind recovering of Google HCU means making sure that your content meets with the guidelines of the E-E-A T framework. It will make sure that your website is valuable for users, while also enhancing connections between you and the audience you want to reach.
The process of recovering from HCU requires patience and persistence with your efforts to create content. Google is constantly improving the algorithms they use, which could delay the time it takes for websites to get back up and running. One method to ensure that this occurs quickly is to consistently produce top-quality content that conforms to their guidelines while remaining open to future changes This way, your website is able to remain relevant to users as long as it is in compliance with the Google algorithm.