No matter whether HCU or one of the latest core updates have impacted you the process of repairing content is essential to successful. Perform a content audit, and study the GSC or GA4 data prior to starting working on fresh material.

Acknowledging the ways in which Google changes are affecting SEO strategy can be eye-opening. Recognize how mobile usability, safety and unique perspectives all play into value-oriented ranking in search results.
What is Google HCU?
Google HCU updates aim to change their ranking algorithm to prioritize content that provides the user with real value, due to an increase in the amount of sites with keyword-stuffed content that do not provide any value to users. This method aims to fight websites that focus solely on thin copy with no real benefit or relevance for users.
Google's August 2022 HCU update modified the algorithm that it uses to assess website quality, shifting from page-by-page evaluations towards domain-wide assessments. This meant that websites deemed not helpful could see a drop in ranking throughout their entire domain instead of just the individual pages.
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HCU Update also placed additional emphasis on websites' mobile usability, favoring those designed specifically to work effectively on smartphones and other mobile devices. In addition, it increased the number of websites that offer safe browsing which is a sign that the internet is gaining importance as a place for research as well as commerce, among other things that rely heavily on the security of personal information for users.
The September 20, 2023 Google HCU update expanded this concept by including Experience in their definition of E-E-A-T. This resulted in it became more difficult for firms to increase their positions simply by updating old blog articles even though it could have worked before the HCU update, it is has been deemed to no longer be an effective strategy.
It is difficult to determine the possibility of being hit by HCU?
Google's series of Core Updates through 2023, and September's helpful Content Update caused considerable harm to a number of websites. several months later, a lot of sites who were affected remain to fully recover from HCU.
Glenn Gabe found that only 22% of websites which he monitors had an increase of 20% or greater since HCU. Although this is positive, it also shows that healing isn't easy for those affected.
If you have a website that is affected by HCU, the first step should be identifying any contributing causes as well as conducting an audit of the content in order to evaluate them.
When you have created in-depth and useful blog articles, you can move on to the more complex techniques, such as blocking spammy backlinks, eliminating affiliate links, incorporating social evidence (customer testimonials or team photos) and enhancing users' experience, and so on.
But, if you find that your SEO strategies aren't working to produce results, it may be worthwhile seeking out outside help. Make sure you seek out an experienced expert with a experience that is backed up by data and evidence to avoid wasting your time and money on methods that aren't working for your website Finding an expert can help you avoid the most common mistakes that waste time as well as money.
How to recover from HCU?
Following Google's HCU September 2023 update, a number of websites have seen dramatic declines in both traffic and rankings however, some are showing promising indications of recovery.
In the beginning, in order to begin recovering from HCU and HCU-related issues, a
comprehensive content audit should be undertaken. The process involves reviewing each webpage on your website to determine if any aspects could have been impacted negatively due to the HCU update and offer suggestions for what you can do to correct the issues you find.
Correcting duplicate content, removing links that are not of high quality, enhancing the titles and meta descriptions and making sure all mobile-friendly sites have proper coding in place are among the many tasks required for a site to function effectively.
Make sure your website provides high-quality and unique contents if you would like Google to assess your website's authority and trustworthiness. This will also assist those who visit frequently.
Be aware that recovery from HCU may take several weeks, or even months. therefore, it's important to have an the right plan to improve your site's performance.
Finding an experienced SEO consultant who can implement these strategies can also prove extremely beneficial. Find someone who has proven results, reliable data and track record. Lastly, you should be open to trying diverse strategies until you have the one which best fits your specific website and industry.
Recovering from HCU
With a great deal of work and delays, some websites are finally beginning to recover from the Google's update to the HCU in September 2023. But it is important to keep in mind that SEO is a continuous game that requires commitment to providing high-quality content that prioritizes the user experience.
Furthermore, Google no longer considers the HCU an all-encompassing signal, instead, each page are now being evaluated individually in order to determine whether they are providing useful content or not. Therefore, even if your site has been negatively affected by the HCU, recovery strategies such as content marketing are still viable ways of recovering.
In essence, regaining of Google HCU means making sure that your website's content is compliant with the guidelines for E-E A-T framework. This will ensure your site offers something of value for users, while also enhancing connections between you and your intended audience.
Recovering from HCU demands patience and perseverance with your efforts to create content. Google continues to refine their algorithm, and it could take time for sites to be able to fully recover. One way to ensure that this occurs quickly is to consistently produce top-quality content that conforms to their guidelines while remaining open to future changes This way, your website stays relevant to the public as long as it is in compliance to Google's algorithms.